Who We Are

In an industry serving young athletes exposed to a high risk of injury, we at Continental understand that education and training—as well as staying current with evolving technology—are all crucial parts of what we do. We advocate concussion training for coaches, parents and athletes. We value our customers and believe foremost that a player's safety ALWAYS comes first!

Our Founder

Brud Soares

Owner Brud Soares has loved the sport of football for as long as he can remember. From playing to coaching and at the heart of his company, football has been integrated somehow throughout his life. After spending his childhood in Gridley and graduating college from Chico State University, he married his wife, Martha and took over his father's dry cleaning business in town. He recognized a need when several athletic teams in the area were coming to him to repair their uniforms and other athletic equipment.

Our History

In 1966, Brud and partner Walter Swanson, acquired Continental Athletic Supply, a company which had been operating in Belmont, California for 20 years. The two of them relocated the company to Gridley, California, where it has since remained. Now operational for over 70 years, Continental Athletic Supply is the oldest operating athletic reconditioning company in the Western United States.

Continental Athletic Supply was a charter member of the National Athletic Equipment Reconditioners Association (NAERA), beginning in 1974, and Brud served as president for 2 terms. Brud also served as a representative on the National Operating Committee on Standards of Athletic Equipment (NOCSAE), the organization that sets the standards for athletic equipment.

Our California operational facility consists of a 30,000 square foot working plant, 20,000 square feet of warehouse buildings and over 45 employees seasonally.

A Few Benefits of Using Our Company

As a complimentary service to our customers, Continental will coordinate warranty replacement of rejected helmets covered under the manufacturer warranty.

Schools and teams are provided a complete helmet inventory, detailing manufacturer, model, year and size. We offer pre-issue options to teams so a player submitting their personal helmet can be assured it will be returned with its own parts.

Our experienced staff is ready to help answer your questions...
We would love to hear from you!

Continental Athletic Supply
1050 Hazel St.
Gridley, CA 95948

(530) 846-4711  Toll Free: (800) 544-5564  Fax: (530) 846-5155

For general questions please use our contact page, or reach us by department by emailing the following:        

Team Sales & Pricing sales@continentalathletic.com
Current Order Status sales@continentalathletic.com
Accounting / Payments ARsupport@continentalathletic.com